Our Work
Copy That Has Moved Markets.
A selection of projects across the weight loss industry — from supplement launches to coaching funnels.
Client names and proprietary details are kept confidential. Samples are representative of the type and quality of work we produce.
Supplement Launch Sales Page
Long-form sales page for a thermogenic fat burner targeting women 35–55. Led with transformation story, heavy objection handling, and a risk-reversal close.
Result
Conversion rate exceeded client benchmark by 40%
Coaching Program Sales Page
Sales page for a 12-week 1:1 coaching program. Built around the 'failed dieter' avatar — someone who has tried everything and needs a different approach.
Result
Highest-converting page in client's funnel history
7-Day Welcome Sequence
Onboarding sequence for a digital weight loss course. Designed to build belief, establish authority, and prime subscribers for the core offer.
Result
42% open rate across the sequence
Cart Abandonment Sequence
3-email cart abandonment sequence for a supplement brand. Used urgency, social proof, and a final risk-reversal to recover lost sales.
Result
Recovered 18% of abandoned carts
Fat Burner VSL
15-minute VSL script for a direct-to-consumer fat burner. Hook built around a contrarian mechanism claim, story arc through transformation, close with urgency stack.
Result
Outperformed previous VSL by 2.3x on cost per acquisition
Facebook Ad Campaign
Full ad set for a weight loss coach — 6 primary copy variations, 4 headline sets, and 2 advertorial-style native ads. Targeting cold audiences on Meta.
Result
Best-performing ad set reduced CPL by 31%